It’s no surprise that Mazda can create relate-able ads and like-able marketing campaigns because the brand’s vehicles are made with that in mind. Mazda vehicles are safe, efficient, and perhaps–most importantly–fun-to-drive.
Ace Metrix, a marketing analytics company, recently recognized Mazda for its branding ability, naming the automaker the 2015 Automotive Brand of the Year. In the non-luxury category, Mazda scored 5% above the normal range.
Ace Metrix collects loads of information in making its determination for brand of the year. The firm collects millions of responses from consumers when deciding which brand created the most effective campaigns.
The recognition for Mazda can largely be attributed to the Driving Matters campaign. The campaign is all about shedding light on “life events and daily routine, as enhanced by your relationship with your car.” For instance, the commercial titled, “Bringing Baby Home,” was deemed likable by viewers because they said they could relate to its message.
Russell Wager, VP of marketing for Mazda of North America, explains how he and his company approach marketing:
“Communicating with our customers and understanding their wants and needs is the very foundation of our business, the better we can be at that, the better job we can do building a relationship with them.”