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Mazda Recognized by Ace Metrix as 2015 Automotive Brand of the Year

It’s no surprise that Mazda can create relate-able ads and like-able marketing campaigns because the brand’s vehicles are made with that in mind. Mazda vehicles are safe, efficient, and perhaps–most importantly–fun-to-drive.

2015 automotive brand of the year

Ace Metrix, a marketing analytics company, recently recognized Mazda for its branding ability, naming the automaker the 2015 Automotive Brand of the Year. In the non-luxury category, Mazda scored 5% above the normal range.

 

Ace Metrix collects loads of information in making its determination for brand of the year. The firm collects millions of responses from consumers when deciding which brand created the most effective campaigns.

 

The recognition for Mazda can largely be attributed to the Driving Matters campaign. The campaign is all about shedding light on “life events and daily routine, as enhanced by your relationship with your car.” For instance, the commercial titled, “Bringing Baby Home,” was deemed likable by viewers because they said they could relate to its message.

 

Russell Wager, VP of marketing for Mazda of North America, explains how he and his company approach marketing:

“Communicating with our customers and understanding their wants and needs is the very foundation of our business, the better we can be at that, the better job we can do building a relationship with them.”

 

 

 

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Mazda Earns Three German Design Awards

German Design Awards

Mazdas are some of the most beautifully designed vehicles on the road. When a Mazda drives by, heads are sure to turn because those automobiles feature unique lines that are sure to be recognized.

According to a press release, Mazda earned three German Design Awards in three different categories. That’s impressive.

The awards, which were part of the Automotive Brand Contest, celebrate achievements in product design and integration. All seen in Mazda’s design.

Mazda’s Global Design Team received one of the awards for their excellence in achievement.

The Bike by KODO Concept also received an award for its innovative design.

Finally, the newest member of the Mazda family, the Mazda CX-3, received an award for its excellent styling, both inside and out.

“We are very excited about the awards presented to the CX-3, the Bike by KODO Concept and especially our Global Design Team,” said Ikuo Maeda, Executive Officer and Design Chief of Mazda’s Design Division. “The entire team will continue to work to create dynamic and energetic designs that will excite our customers.”

We look forward to what Mazda designs next and also remember to visit Parks Mazda, so you can schedule a test drive in one of these beautifully designed vehicles.