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Mazda Unveils New Electronic Chassis System

Mazda is committed to always bringing the best of the best to its customers, and that means putting effort not only into big, obvious new features like the latest tech on the market and more powerful and efficient engines, but also considering the little things. The new Electronic Chassis System, recently revealed by the brand, is a result of Mazda’s efforts to make long-distance drives more comfortable while also reducing fatigue.

Electronic Chassis System

The trick to the Electronic Chassis System is to tweak the engine torque in order to put more weight on the front wheels. According to Mazda representatives, this small change improves cornering and maneuverability, as well as providing better overall ride comfort for drivers and passengers alike. The torque is monitored and distributed by the new G-Vectoring Control System, or GVC.

 

The GVC system isn’t the only effort Mazda is putting into improving the experience of riding in its vehicles. The company also has plans to develop more comfortable and firmer seats for passengers, and its research and development department is scheming ways to make the cabin more rigid. Putting more weight on the front wheels with the new Electronic Chassis System is just the first step of many.

 

To check out Mazda’s full lineup of tech-savvy vehicles, come visit us today at Parks Mazda.

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Mazda Just Finished the One-Millionth MX-5 Miata, And You Can See It Yourself

Mazda recently passed an enormous milestone – the kind of event that many automakers can only hope to achieve – by reaching the production of the one-millionth Mazda MX-5 Miata on April 22nd. Reaching that point with a vehicle so beloved by the community brings it to another level.

One-Millionth MX-5 Miata

The auto company has been producing the vehicle for more than 27 years, as mass-production of the MX-5 Miata started all the way back in April of 1989. And now, it’s one of the most popular vehicles on the road and around the world.

 

To celebrate, the actual one-millionth MX-5 Miata produced will go on a tour, starting in Japan but ultimately touring around the world, so that fans everywhere can check it out. Yes, that means you can see it.

 

The latest version of this much-loved car is sporty, stylish, feature-heavy, and fuel-efficient – getting up to 36 mpg on the highway. Plus, the MX-5 Miata has been and always will be praised for its affordability. So once you do see it, there’s no reason to not go out and get one immediately.

 

To explore the new Mazda MX-5 Miata yourself or to take one out on a test drive, contact us or visit us anytime here at Parks Mazda.

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MX-5 World Car Design of the Year Award Recognizes Impressive Styling

28The Mazda MX-5 was recently named the 2016 World Car Design of the Year, honoring this model’s impressive styling. First established by World Car Awards in 2006, this prestigious award recognizes breakthroughs in automotive design and performance. With a completely new look, it’s no surprise the MX-5 won this year.

According to Mazda, the MX-5 World Car Design of the Year award was given largely for this model’s revolutionary KODO, or Soul of Motion, design. Launched globally in 2015, this design program focuses on human-centric design and fun-to-drive feel. This includes a more athletic stance, sports seating, and a bold front fascia.

MX-5 World Car Design of the Year award

“What a wonderful honor, to have the Mazda MX-5 named World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever.”

Believe it or not this is the 30th award for the new 2016 Mazda MX-5, including the 2015-2016 Car of the Year Japan and 2016 UK Car of the Year awards. In addition to its design, the MX-5 also features advanced SKYACTIV technologies, increasing performance and efficiency. Making the MX-5 the perfect vehicle all around. Come on, what’s not to like about this new model?

 

 

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Luxury Award for the 2016 Mazda CX-9

Mazda may not officially be a luxury brand, but that doesn’t mean it can’t win luxury awards. In fact, EBONY Magazine gave a luxury award for the 2016 Mazda CX-9. The CX-9 earned the “Pretty Boy” award from among a new fleet of luxury-oriented vehicles arriving in the market.

Luxury Award for the 2016 Mazda CX-9

With its all-new Signature trim level, the CX-9 moves upmarket and delivers Nappa leather seating with rosewood and real aluminum trim throughout the interior. On the outside, the CX-9 beautifully wears Mazda’s KODO-Soul of Motion design theme, which is enhanced by the new Machine Gray color, giving the crossover a liquid metal-like appearance.

“From its proud grille to its dual exhaust, and everything in between, we’ve designed a vehicle that paints the direction for where we want the Mazda brand to go, now and in the future,” said Julien Montousse, director of design, Mazda North American Operations, in a statement. “We’re honored to be recognized by EBONY, as we believe CX-9 is a bold crossover that makes a statement in its segment.”

The 2016 Mazda CX-9 will go on sale soon so make sure to stop on by or call in if you have any questions for us here at Parks Mazda.. If you have been searching for a luxury vehicle with beautiful styling, we’ll let you know as soon as the CX-9 arrives.

Trust us, it’ll be worth the wait.

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Mazda Recognized by Ace Metrix as 2015 Automotive Brand of the Year

It’s no surprise that Mazda can create relate-able ads and like-able marketing campaigns because the brand’s vehicles are made with that in mind. Mazda vehicles are safe, efficient, and perhaps–most importantly–fun-to-drive.

2015 automotive brand of the year

Ace Metrix, a marketing analytics company, recently recognized Mazda for its branding ability, naming the automaker the 2015 Automotive Brand of the Year. In the non-luxury category, Mazda scored 5% above the normal range.

 

Ace Metrix collects loads of information in making its determination for brand of the year. The firm collects millions of responses from consumers when deciding which brand created the most effective campaigns.

 

The recognition for Mazda can largely be attributed to the Driving Matters campaign. The campaign is all about shedding light on “life events and daily routine, as enhanced by your relationship with your car.” For instance, the commercial titled, “Bringing Baby Home,” was deemed likable by viewers because they said they could relate to its message.

 

Russell Wager, VP of marketing for Mazda of North America, explains how he and his company approach marketing:

“Communicating with our customers and understanding their wants and needs is the very foundation of our business, the better we can be at that, the better job we can do building a relationship with them.”

 

 

 

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2016 Mazda CX-5 Sees More Standard Features

2015 was great for Mazda and the automaker is looking to keep that trend moving upward in the New Year! That’s why the 2016 Mazda CX-5 is getting a mid-model-year update shortly after its mid-cycle refresh for the 2016 model year. Dubbed “2016.5,” the model brings more standard equipment to the road.

2016 Mazda CX-5

All CX-5 crossover models are getting a backup camera free-of-charge provided they’re equipped with an automatic transmission. That means every model except the base Sport, with a standard six-speed manual, will come with the $400 backup camera without adding to the cost of the vehicle. Mazda know’s how to keep deals with the customer in mind.

The Rear View Camera package includes a seven-inch touchscreen audio system, which is a standard feature as well. Upper-level trims already have the backup camera as a standard feature, but Mazda isn’t forgetting them in all of this love!

The upper-level CX-5 trims will receive navigation as a standard feature. The Touring model now includes heated front seats as a standard feature. Previously, the upper-level models included at $1,625 Technology package. Now, with navigation as a standard feature, that price has dropped $400 to $1,275.

Make sure to stop on by if you have any question. Now let’s be honest, that’s a steal if you ask anyone here at Parks Mazda!

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