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Mazda Just Finished the One-Millionth MX-5 Miata, And You Can See It Yourself

Mazda recently passed an enormous milestone – the kind of event that many automakers can only hope to achieve – by reaching the production of the one-millionth Mazda MX-5 Miata on April 22nd. Reaching that point with a vehicle so beloved by the community brings it to another level.

One-Millionth MX-5 Miata

The auto company has been producing the vehicle for more than 27 years, as mass-production of the MX-5 Miata started all the way back in April of 1989. And now, it’s one of the most popular vehicles on the road and around the world.

 

To celebrate, the actual one-millionth MX-5 Miata produced will go on a tour, starting in Japan but ultimately touring around the world, so that fans everywhere can check it out. Yes, that means you can see it.

 

The latest version of this much-loved car is sporty, stylish, feature-heavy, and fuel-efficient – getting up to 36 mpg on the highway. Plus, the MX-5 Miata has been and always will be praised for its affordability. So once you do see it, there’s no reason to not go out and get one immediately.

 

To explore the new Mazda MX-5 Miata yourself or to take one out on a test drive, contact us or visit us anytime here at Parks Mazda.

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MX-5 World Car Design of the Year Award Recognizes Impressive Styling

28The Mazda MX-5 was recently named the 2016 World Car Design of the Year, honoring this model’s impressive styling. First established by World Car Awards in 2006, this prestigious award recognizes breakthroughs in automotive design and performance. With a completely new look, it’s no surprise the MX-5 won this year.

According to Mazda, the MX-5 World Car Design of the Year award was given largely for this model’s revolutionary KODO, or Soul of Motion, design. Launched globally in 2015, this design program focuses on human-centric design and fun-to-drive feel. This includes a more athletic stance, sports seating, and a bold front fascia.

MX-5 World Car Design of the Year award

“What a wonderful honor, to have the Mazda MX-5 named World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever.”

Believe it or not this is the 30th award for the new 2016 Mazda MX-5, including the 2015-2016 Car of the Year Japan and 2016 UK Car of the Year awards. In addition to its design, the MX-5 also features advanced SKYACTIV technologies, increasing performance and efficiency. Making the MX-5 the perfect vehicle all around. Come on, what’s not to like about this new model?

 

 

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Luxury Award for the 2016 Mazda CX-9

Mazda may not officially be a luxury brand, but that doesn’t mean it can’t win luxury awards. In fact, EBONY Magazine gave a luxury award for the 2016 Mazda CX-9. The CX-9 earned the “Pretty Boy” award from among a new fleet of luxury-oriented vehicles arriving in the market.

Luxury Award for the 2016 Mazda CX-9

With its all-new Signature trim level, the CX-9 moves upmarket and delivers Nappa leather seating with rosewood and real aluminum trim throughout the interior. On the outside, the CX-9 beautifully wears Mazda’s KODO-Soul of Motion design theme, which is enhanced by the new Machine Gray color, giving the crossover a liquid metal-like appearance.

“From its proud grille to its dual exhaust, and everything in between, we’ve designed a vehicle that paints the direction for where we want the Mazda brand to go, now and in the future,” said Julien Montousse, director of design, Mazda North American Operations, in a statement. “We’re honored to be recognized by EBONY, as we believe CX-9 is a bold crossover that makes a statement in its segment.”

The 2016 Mazda CX-9 will go on sale soon so make sure to stop on by or call in if you have any questions for us here at Parks Mazda.. If you have been searching for a luxury vehicle with beautiful styling, we’ll let you know as soon as the CX-9 arrives.

Trust us, it’ll be worth the wait.

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Mazda Recognized by Ace Metrix as 2015 Automotive Brand of the Year

It’s no surprise that Mazda can create relate-able ads and like-able marketing campaigns because the brand’s vehicles are made with that in mind. Mazda vehicles are safe, efficient, and perhaps–most importantly–fun-to-drive.

2015 automotive brand of the year

Ace Metrix, a marketing analytics company, recently recognized Mazda for its branding ability, naming the automaker the 2015 Automotive Brand of the Year. In the non-luxury category, Mazda scored 5% above the normal range.

 

Ace Metrix collects loads of information in making its determination for brand of the year. The firm collects millions of responses from consumers when deciding which brand created the most effective campaigns.

 

The recognition for Mazda can largely be attributed to the Driving Matters campaign. The campaign is all about shedding light on “life events and daily routine, as enhanced by your relationship with your car.” For instance, the commercial titled, “Bringing Baby Home,” was deemed likable by viewers because they said they could relate to its message.

 

Russell Wager, VP of marketing for Mazda of North America, explains how he and his company approach marketing:

“Communicating with our customers and understanding their wants and needs is the very foundation of our business, the better we can be at that, the better job we can do building a relationship with them.”

 

 

 

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Four Mazda Vehicles Score 2016 Consumer Guide Best Buy Titles

Congratulations to Mazda (and to the smart drivers of Mazda vehicles) for winning a stunning four 2016 Consumer Guide Best Buy titles!

 

This prestigious list is nothing to pass over, hence the title. For this years stellar line up, the winners are: the 2016 Mazda3 for the Compact Car class, the 2016 Mazda6 for the Midsize Car class, the 2016 Mazda MX-5 for the Sport/Performance class, and the 2016 Mazda CX-5 for the Compact Crossover/SUV class.

Consumer Guide Best Buy

 

This is an impressive list of victories for Mazda, especially in today’s growing market with more makes and models than ever before. With Mazda’s performance and history of quality vehicles, it’s not hard to see why these awards were earned.

 

In order for a vehicle to earn the name of Consumer Guide Best Buy, they are selected from more than 150 models and judged for their performance and value. This prize isn’t just about offering consumer’s a flashy vehicle. The Best Buy is about distinguishing the truly great cars that are also sold at a incredible value. That’s always been Mazda’s priority and it’s also ours here at Parks Mazda.

 

If these vehicles sound interesting to you, which we couldn’t imagine how they couldn’t, stop on by to check them out for yourself.

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Mazda Earns Three German Design Awards

German Design Awards

Mazdas are some of the most beautifully designed vehicles on the road. When a Mazda drives by, heads are sure to turn because those automobiles feature unique lines that are sure to be recognized.

According to a press release, Mazda earned three German Design Awards in three different categories. That’s impressive.

The awards, which were part of the Automotive Brand Contest, celebrate achievements in product design and integration. All seen in Mazda’s design.

Mazda’s Global Design Team received one of the awards for their excellence in achievement.

The Bike by KODO Concept also received an award for its innovative design.

Finally, the newest member of the Mazda family, the Mazda CX-3, received an award for its excellent styling, both inside and out.

“We are very excited about the awards presented to the CX-3, the Bike by KODO Concept and especially our Global Design Team,” said Ikuo Maeda, Executive Officer and Design Chief of Mazda’s Design Division. “The entire team will continue to work to create dynamic and energetic designs that will excite our customers.”

We look forward to what Mazda designs next and also remember to visit Parks Mazda, so you can schedule a test drive in one of these beautifully designed vehicles.

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